Life on the small screen: What children are watching and why

This is an amazing report with fantastic summaries and key findings throughout!

It also sought to understand what their interests are more generally and how they spend their free time, to be able to place their viewing behaviours in the context of their day-to-day lives. In this way, the research reveals what children watch, why they choose to watch it and how they find or discover it. The evidence gives a sense of what attracts them to online video rather than traditional TV – and just how much has changed in the course of a generation.


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