Standard video retargeting is not working - report | Mobile Marketing Magazine
www.mobilemarketingmagazine.comA recent study conducted by Magna, IPG Media Lab and ViralGains found that more than half of all ad impressions are wasted with standard video retargeting. According to The Sentiment Driven Consumer Journey, video ad journeys optimized with audience sentiment can double the consumer’s interest in the brand and likelihood to take action.
Read more...