CMOs Turn to Social Media During COVID-19

www.marketingcharts.com

Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report from The CMO Survey shows that CMOs are allocating more of their marketing budgets to social media.

The May 2020 survey of more than 270 top marketers at for-profit US companies revealed that social media spending grew from 13.3% of marketing budgets in February to almost one-quarter (23.2%) of total marketing budgets in June – a sizeable increase over that short span of time.

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