Rand

www.optimo.ch

The latest release of Geneva's Optimo foundry is a grotesque named after American Modernist Paul Rand, as it takes some of its inspiration from the Westinghouse logo that Rand designed. Blending it with influences of Swiss rationalism, the typeface is a workhorse that we would suggest using for body copy, allowing you to pair it with something extravagant, like Abril Fatface (which is free) or Laica (see below).

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