The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it) | Smart Selling Tools

Much of CRM resistance is due to a natural reluctance to learn new habits and work-styles. This is especially the case for reps’ apparent aversion to getting ‘up-to-speed’ with CRM because its ‘learning curve’ requires an inordinate upfront investment of time and energy before the rewards can be realized. Gamification rewards reps throughout the process, and therefore increases the odds of institutionalizing the desired behavioral changes.


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