Goldman Sachs and Google partnership through Ayco

The business, known as Ayco, is a financial-planning unit that offers tax prep, investments advice and insurance to corporate executives, and increasingly, their employees.

Had no clue GS acquired this business, interesting full stack approach towards consumer banking (going direct as well as B2B). Two years ago, the market questioned how committed Goldman Sachs was with the consumer market but they've quickly demonstrated their ability to execute.


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