How to get your customers' feedback without making them hate you

awario.com

A rare person enjoys surveys. They take up much time and don’t offer any instant gratification, unless you offer incentives, which is a way that not every company can afford. And yet you need customer feedback: it’s one of the greatest sources of learning and ideas. Not collecting any means limiting your growth and understanding of the customers. So what's the answer? It's social media.

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