Myspace Got Caught Up In A Massive Ad Fraud Scheme

www.buzzfeed.com

BuzzFeed have a great story this week that speaks to the state of the digital advertising industry, particularly when it comes to the most lucrative kind of digital ad: video. A surge of traffic to MySpace's video page, and those of many other publishers, that appeared for a moment to herald growth at the antique internet property, has turned out to be programmatic ad fraud. The piece above is a lengthy, detailed explanation of how fraudulent traffic is generated, where it comes from, and how publishers, always, have "no idea" it was happening...

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