Why Trello Failed to Build a $1 Billion+ Business


In SaaS, you don’t win by getting there first or having the best idea. You win by continually solving the problem better. When you build a feature that’s extremely popular or successful, the competition will steal it.

Is Trello really just a "feature" rather than a product? In any case, neglecting your paying customers though can have damaging consequences as Trello found to their detriment - finally selling to Atlassian.


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