Campaigns Enter Texting Era With a Plea: Will U Vote 4 Me 🙏 ?

The hot new social network in politics is the SMS message, Kevin Roose reports:

“There’s no question that texting is the breakout tech of 2018,” said Eric Wilson, a Republican digital strategist and founder of Learn Test Optimize, a newsletter about political marketing. “There’s so much competition in the inbox, we’re looking for other channels. For now, that’s text messaging.”
Mr. Wilson recently gathered a group of political strategists in a Washington office to talk, over dumplings and craft beers, about the sunny prospects for text messaging. The group agreed that social media platforms like Facebook and Twitter were becoming crowded, and that text messages, which are read at higher rates than emails and are less invasive than phone calls, were a promising alternative.


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