Side Projects: How Companies Turn Moonshot Ideas Into Profitable Businesses

Why would a company, especially one at the startup stage with little time or resources, deviate from their primary product to hack up something fun on the side? 

Perhaps it's out of desperation, hoping for a saving spark of genius. Or maybe the team is using it as a testing ground for future plans, a place to learn something new. Something could also be spun up as a marketing tool that spreads the brand's name.


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