Disruption is not a strategy


"For most of the entrepreneurs I know, the excitement of building a company comes from working with leading-edge technology, or the smartest engineers, or the hardest-driving customers. When you have these things the temptation is to just start running as fast as you can. When someone asks you how you win, long-term, the easy answer is: “we’re disruptive.” Don’t fall prey to this. You can be right and still lose. Take the time to think about a real strategy. Do it early in the company’s life and revisit it every year, at least. Without a strategy you might predict the market and the technology exactly and still lose to someone who does have a strategy. When I hear the word “disruption” what I hear is “I don’t need a strategy” and that’s a huge mistake."


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