The Angel VC: WTF is PMF? (part 1 of 2)

 The reason why it’s such an interesting and important concept is that getting to Product/Market Fit (PMF) marks a critical juncture in a company’s lifecycle. At least in theory, the life of a company can be divided into a “pre PMF” phase and a “post PMF” phase, with each of the two phases having very different objectives and requiring very different strategies.

Let’s look at what some of the smartest people in the industry have said and written about PMF.

(and part 2 here)


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