Snapchat built a livestreaming video feature — but it’s for the Olympics, not for regular users

This does not seem like a great way to watch the Olympics, but whatever:

Snap announced Wednesday that NBC will stream some live broadcast footage directly to Snapchat’s Discover section. The footage you’ll see inside Snap is the same stuff you’ll see from NBC on television, but much, much shorter: Each live segment inside Snapchat will be somewhere between two and six minutes.
That means Snapchat won’t be your place to watch full Olympics coverage, of course. Just snippets. But NBC is very protective of its video rights around the Olympics and doesn’t usually stream them anywhere besides NBC-owned properties. Snapchat is not NBC-owned, but NBCUniversal did invest $500 million in Snap when the company went public last year. So there are incentives.


Want to receive more content like this in your inbox?