Madison Avenue's trust problem

www.axios.com

The world's largest advertising companies face a growing threat from clients moving more of their media strategy and creative businesses in-house.

The head of marketing and communications at a well-known consumer packaged goods company put it this way to me on a call:

"Sometimes we feel bait and switched. An executive team will come in to pitch us on a great idea, and then it gets punted down to lower-level staffers for execution who don't have the right expertise. It becomes more efficient to bring some of the creative services in house so we don't waste our time."

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