Building Your Ideal Investor Persona

Ask any founder who has raised venture capital and they will likely tell you that fundraising is a sales process. You need to prospect, nurture, and move potential investors through an “investor funnel”. As Mark Suster, Managing Partner at Upfront Ventures, puts it, “Remember that fund raising is a sales process. The investor is a customer and they have money to spend but only for a limited number of companies. 


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