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Issue #17

by Ross Chapman

Using KPIs to demonstrate ROI for business leaders

Acronym alert! I'm often striving to show the business the benefits of investing in user experience design. Good then that we can measure its effect with a few key performance indicators. User Zoom talk about the link between UX and performance. In 2013, The Design Council said that for every £1 spent on design, businesses see a £4 increase in net operating profit. If you're getting push back from your leaders about establishing a strong UX design culture, this article may be worth quoting from.  


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