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Issue #16

by Ross Chapman


Content is King, But Context is God

There's a lot we can learn from digital marketing - we're communicating with users after-all, in a language native to the platform they are on. Gary Vaynerchuk says "respect the psychology of what people are doing when they’re on the platform. I know a forty-year-old woman is in a different mindset when she’s on Facebook than when she’s on Pinterest. And that is how I storytell to her." Context is key for engagement.


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