Ads on NBA Jerseys Are About to Become Extremely Common

www.racked.com

Noah Davis:

Starting in the 2017–2018 season, NBA teams can sell a 2.5-inch-by-2.5-inch patch on the left shoulder of the uniform. So far, five teams — the Philadelphia 76ers, the Sacramento Kings, the New Jersey Nets, and the Utah Jazz in addition to the Celtics — have done so, with Boston pulling in a reported $7 million annually from their sponsor General Electric. Overall, the program could be worth more than $100 million per year for the league's teams, a not insignificant amount of money even considering the $8 billion in revenue the NBA earned in 2016.

I both can't believe this is happening -- and can't believe it took this long. And look, I'm 1,000 percent in favor of this if it means less television interruptions/ads -- like soccer! But it won't, of course. (via SportsREDEF)

Read more...
Linkedin

Want to receive more content like this in your inbox?