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Issue #12

by Ross Chapman


From Airbnb: The Real Value Of UX Research

"In the current digital product landscape, UX research’s real value is in helping to reduce uncertainty. And while that’s not as sexy as knowing everything about everything, there’s great value in it. In fact, it’s critical. It also has the added bonus of being honest." Great learning here. Half my job is challenging my colleagues and educating them about our users. Less decisions made in the boardroom and more made with users!


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