How people shop on their phones

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According to the findings, 58% of smartphone users report having used a shopping app in the last 30 days. With over half of consumers using these tools, it’s important for marketers to understand the features, notification preferences, and use habits keep shoppers coming back.

Some hot info from Google on how people shop on their phones, notably, the role that apps and the mobile web play in consumers’ shopping journeys.

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