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How Indian is an Indian phone?

restofworld.org

Facing a nationalist backlash, Chinese phone maker Xiaomi has rebranded itself as a local manufacturer in India.

Chinese smartphone maker Xiaomi’s two-story, 6,000-square-foot flagship store is right at the heart of Bangalore. Behind its saffron frontage is a showcase for its as-yet-unlaunched handsets, televisions, laptops, fitness bands, e-scooters, and water purifiers. 

In June, the store had a complete facelift. A new logo was put on the front of the building that read: “Made In India.” 

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