How to Measure Retention Correctly with Cohorts (Step by Step Guide with Examples)

Understanding how to calculate retention correctly is key to building an effective growth strategy. However, it is reported in many different ways that may not be actionable or useful.

Retention analysis usually causes confusion between correlation and causation.

It is important to understand the correct way to measure retention in order to build a sustainable growth strategy. 

So, how do you measure retention correctly?


• Understand the math behind cohort retention

• Track your cohort retention in a triangle chart

• Benchmark your cohort retention against successful companies

• Use your cohort retention chart to guide your early growth strategy

Take a look at the article. Let me know what your takeaways were. What did I miss?


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