WhatsApp finally gets green light for payment service in India

After what seems like forever -- 2 years -- following a trial run, WhatsApp got the nod to introduce its payment feature through a phased launch. India is the service's biggest country with over 400M monthly users (that's pretty much 90%+ of Indian internet users) so this could be hugely disruptive. Google, Paytm and Flipkart are the current market leaders but payments have shifted from being a product to merely a feature, which bodes well for WhatsApp as the most convenient place would be inside your favourite messaging app... if Facebook can figure out how to do this right.