Can “Indie” Social Media Save Us?

I've dabbled in the IndieWeb movement quite a bit, and my own conclusion lines up with this piece by Deep Work author Cal Newport: right now it's just still too complicated for normal, non-tech people to get into. He also makes another point that I hadn't considered before:

Despite its advantages, however, I suspect that the IndieWeb will not succeed in replacing existing social-media platforms at their current scale. For one thing, the IndieWeb lacks the carefully engineered addictiveness that helped fuel the rise of services like Facebook, Twitter, and Instagram. This addictiveness has kept people returning to their devices even when they know there are better uses for their time; remove the addiction, and you might lose the users.


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