Twitter’s $99 monthly subscription ad program launches into public beta

Well here's something I barely understand. For a hundred bucks a month, Twitter will surface your account to non-followers via promoted tweets that it selects on your behalf. "In our three month pilot program, @RIMtailing gained over 30 new followers," chirps the promotional website. This is not a good deal — last year, using Twitter's own tools, MarketingLand acquired 223 followers for $23.

Why Twitter built this product, instead of almost literally any other product, is a mystery to me.


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