HubSpot’s Playbook for Going From Startup to Scale-up

The CEO of Hubspot breaks down how his company went from startup to scaling up. He outlines for major milestones:

1. Product Market Fit — Can you build something useful that can pull in some money in some way?

2. Getting the Math to Work — Can you acquire customers for X and get at least 3X in return?

3. Getting the Math to Scale — Can you pour lots more money into the top of your machine and keep that at least 3x ratio?

4. Getting Saturated — You are running out of potential customers in your market or being disrupted.


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