The CEO of Hubspot breaks down how his company went from startup to scaling up. He outlines for major milestones:
1. Product Market Fit — Can you build something useful that can pull in some money in some way?
2. Getting the Math to Work — Can you acquire customers for X and get at least 3X in return?
3. Getting the Math to Scale — Can you pour lots more money into the top of your machine and keep that at least 3x ratio?
4. Getting Saturated — You are running out of potential customers in your market or being disrupted.Read more...