Ditching Flat: How Structure Helped Us Move Faster


"From the beginning, one of the things that made working at Wistia feel really exciting and fun was our flat organizational structure. I felt proud showing off our team dynamic to new employees, because I knew that we approached work in an egalitarian way—there were huge opportunities for individuals to jump in and make a real difference.

Flat was startup-y and awesome. Structure was BigCorp-y and boring. As our company grew from 2 to 30 people, I was surprised to see how the strengths of a flat organization turned into our team's biggest weaknesses."


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