Dagens Nyheter As a Road Map


Interesting and short article about Dagens Nyheter because it summarizes elements of digital growth.


  1. Strongest Paywall is based on what gets traction (not editor's gut feeling)
  2. Intensive collaboration between traffic, editing and subscription sales
  3. Create habits in the first few months
  4. Journalism that gets traction makes the winner (data-informed)

"You have to state very clearly that survival depends on how well you handle transformation to digital subscribers. It's a matter of survival for us; you have to take it seriously with a clear focus. ”


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