Interesting and short article about Dagens Nyheter because it summarizes elements of digital growth.
- Strongest Paywall is based on what gets traction (not editor's gut feeling)
- Intensive collaboration between traffic, editing and subscription sales
- Create habits in the first few months
- Journalism that gets traction makes the winner (data-informed)
"You have to state very clearly that survival depends on how well you handle transformation to digital subscribers. It's a matter of survival for us; you have to take it seriously with a clear focus. ”Read more...