Twitter is testing a feature that limits who can reply to your tweets

If you're following me on Twitter you've probably seen this. And if you're following pretty much any verified account you'll have noticed it too.

Twitter is allowing accounts to specify who can reply to certain tweets. And brands are *on* it. It's worth seeking out the @EFL account to see how they used it for an interview, as to me that looks like a much more beneficial use instead of aggravating fans.

To badly paraphrase Jurassic Park: "You were so preoccupied with whether you could, you didn't stop to think if you should".


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