4 reasons why businesses should keep investing and growing during a downturn


“In a financial crisis, or a pandemic, or when tensions are high politically, there is no ‘going back’ as a company. The only direction is forward.”

Here are four reasons why right now is not a time to play conservatively, but to reinvest in your growth as a business:

  1. Downturns can be a catalyst for deep strategic thinking.
  2. When a business is forced to change, customers and employees will tell you where you need to improve.
  3. Operating expenses, advertising rates, and interest rates are lower than usual.
  4. If you needed a reason to do things differently, here it is. Experiment and test enhancements and new frameworks.


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