3.) hypebeast: Louis Colon tells us why FILA is back and here to stay (podcast episode)

hypebeast.com

On this episode of the Business of HYPE, FILA North America’s Vice President of Heritage & Trend, Louis Colon, shares the story behind the brand’s unique approach to marketing and its return to relevancy. He also shares his own journey of entrepreneurship (including losses and successes) and his impact to date at FILA. Think it'd be especially interesting for anyone in the footwear space, retail industry or building a brand.

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