Black Friday and beyond: A record 190 million Americans shopped – most of them online

Last week we talked about the lackluster day that was Black Friday and the likely fade into irrelevance for the day after Thanksgiving. Well, the Monday after Thanksgiving is certainly not showing any signs of slowing down. Consumers spent a record $9.4 billion on Cyber Monday. Consumers were spending $12 million per minute at its peak, with over $3bn of the spend taking place on smartphones. This Cyber Monday saw consumers spend $1.5 billion more than shoppers spent on Cyber Monday a year ago.

A record 189.6 million Americans went shopping over the five-day Thanksgiving weekend, the National Retail Federation said Tuesday, and most of them did their spending online.
The new bar represents a 14 percent increase from last year, the industry lobbying group said. About 48 million consumers shopped only in stores, 66 million shopped only online, and 76 million did both.


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