Uitgevers zien omzet uit nieuwsbrieven hard groeien

whatsnewinpublishing.com

Volgens het marketingplatform LiveIntent zien sommige uitgevers van nieuwsbrieven een snelle groei van de advertentie-omzet uit nieuwsbrieven.

The newsletter categories that have registered the highest bumps include shopping (103%), home and garden (55%) and business (31%). These increases are related to an uptick in email opens and ad engagement. Publisher newsletters in the shopping, home and garden, style and fashion saw over 20% increase in opens. They were followed by business categories which saw more than 15% increase. 

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