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Calm vs Headspace: Move installs <> More revenue

Calm gets most of the press and accolades but Headspace may be the healthier business. Over the past six months, Calm has averaged 197% more downloads than Headspace but only 45% more revenue. However, during this same time period, Headspace has averaged 46% more revenue per install than Calm. Knowing the big name celebrities Calm has brought on (Lebron James, Matthew Mcconaughey, Harry Styles, etc.) to read to its users and promote its product, I would venture to bet its user acquisition costs are much higher than those of Headspace.


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