How to Sell Led Zeppelin to a New Wave of Teenagers

It seems like the only artists who are making tons of money on streaming services are those who rose (and fell) long before Spotify came around.

For Led Zeppelin’s golden anniversary, the team put together a “logo name generator” — which, true to its word, simply generates images with users’ names in the band’s signature outré font — and a “playlist generator” that lets people assemble their favorite Zeppelin tracks, or view songs chosen by artists such as Jack White and Royal Blood. Both of the simple digital novelties, meant as side dishes to accompany bigger anniversary celebrations like a 30-track best-of album, came with built-in features directing fans to share their personalized cover art and playlists on social media.


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