When CEO Says No to CX

customerthink.com

Customer experience is new. Many CEOs don't know why you need the extra money. We have customer service, right?
If the CEO says no, here's some advice:
1) Effectively show a direct correlation with your CX solution and what’s keeping your CEO and board up at night
(2) Show both long and short term ROI of the initiative
(3) Show what metrics you will use to measure impact
(4) Do not overpromise 
(5) My own advice: start with a small and cheap investment that your budget can handle. Discuss the scaling business plan once you can prove it will bring results.

Hello CEOs on my mailing list, if you are reading this, let me know by email what you think.

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