Virtual Caliphate Rebooted: The Islamic State’s Evolving Online Strategy

How has the Islamic State's online propaganda changed since the organization lost most of its territory?

"The Islamic State seems to have taken its foot off the official media pedal to instead put more effort into the logistics side of its insurgent equation. This change in virtual tack has been on the horizon for well over a year now. It is part of a shift in strategic direction prefigured by the organization's changing emphasis on hijrah, the act of traveling to the caliphate to join the Islamic State. Though hijrah is still encouraged and facilitated to some extent in other theaters outside of Iraq and Syria, the Islamic State no longer prioritizes this form of recruitment the way it did in the past. Instead, it has been supplanted by a new, more immediately troubling, shorter-term objective: retributive terrorism"


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