How to Build the Right Traffic Metrics Dashboard for 2016 - Moz Whiteboard Friday with Rand Fishkin

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What you measure is what you're able to improve. Setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year.

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