Turo's Dynamic Pricing and Recommender Engine

blog.yhat.com

What AirBNB did to hotels, Turo is doing to the car rental industry. With Turo, car owners offer over 800 makes and models to renters in more than 4,500 cities and 400 airports across the U.S. The tough part is to match inventory with demand fluctuations - and adjust prices accordingly. Jerome Selles, Director of Data Science at Turo, explains Turo's journey from a static to a dynamic pricing algorithm. 

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