What is Creativity? Perspectives from Creativity at Work

www.creativityatwork.com

Associating: drawing connections between questions, problems, or ideas from unrelated fields Questioning: posing queries that challenge common wisdom Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things Networking: meeting people with different ideas and perspectives Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge

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