This article posits there are three viable models for SaaS sales today: low-price low-complexity self-service, high-price low-complexity transactional, or high-price highly-complex enterprise.
The startup graveyard, where highly-complex but low-priced solutions fumble, is to be feared.
You just can’t give away complex software. Only customers that are willing to pay an exorbitant price for your hugely valuable service will also pay exorbitant amounts of time, fear and frustration to wade through the complexity of getting it.
Luckily, there are adjustments you can make to avoid the startup graveyard... but each requires focus - clarity - and conviction.Read more...