Deepa Seetharaman sat down with Instagram CEO Kevin Systrom:
Seetharaman: How does the relationship between Instagram and Facebook work?
Mr. Systrom: I have never had an instance where we’ve had to run anything by [Facebook] to get approval of anyone and that’s the magic. We touch points on a bunch of really important things that I think help us move more quickly, but the product process is super independent. What makes it work is that independence and autonomy and, frankly, the enormous support on resources and coaching that Facebook has given.
Facebook seems very, very good about setting up acquisitions in which they promise autonomy and actually follow-through with it. I both don't know why and know why this isn't the norm. But the Instagram results speak for themselves.
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