15 Minutes of Fame Is Too Much. Try 6 Seconds


A fun look at Giphy's latest moves by Katherine Rosman:

He did an SMH while looking at the camera, then again with his eyes closed and his lips pursed in a disappointed sideways smirk. People are stupid in many different ways, and so too must be the reaction shot Mr. Santos was filming for Giphy, the company that is the best-known purveyor of GIFs, the seconds-long soundless video clips that give people a shorthand to express an emotion or reaction through their phones or computers. Most GIFs are pulled from movies, television shows and other media events. But here at Giphy Studios, the emphasis is on creating original content.

The advertising world is changing -- fast -- though perhaps not as fast as a GIF (though I'm obviously conflicted here). 


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