How to find out if and what your customer is willing to pay

togroundcontrol.com

Your pricing is a super important tool to drive growth. It is easier to increase your price by 10% than to acquire 10% more users. But what is the range your price should be in? And are the potential customers willing to pay for your solution? There is only one way to find out. Test it! We use a Dry Wallet experiment and a Price Elasticity Survey to answer these questions. We explain how they work and how to set them up in this article.   

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