Despicable Design — When “Going Evil” is the Perfect Technique

medium.com

Jared Spool challenged the product team with this statement: "I want you to come up with ways we could make the design much worse." Great article that really puts a spin for designing for users. Also "As they’re doing this simple, fun exercise, they are focusing on the users." I try this - turning meetings into workshops and getting people to collaborate rather than listen and discuss.

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