Dare to Brand Yourself

thriveal.com

Want to separate yourselves from the pack? Bolster your brand. Years ago, your firm's name could be "X & Y Associates" with very little differentiating you from the others, but with shopper hitting Google for their next accountant, you better stick out as different in some way.

Jason Blumer writes a nice piece on using brand to differentiate and in the 2nd to last paragraph explains how you can easily create your own brand.

If you're curious, I have also written about how you can create a personal brand for yourself in 4 steps here.

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