Hiten Shah's process for new product launches


Highlights: Hiten builds momentum for product launches by setting three separate deadlines: an “internal release just for our team,” a second release for early access customers, and a final release to the outside world “on Product Hunt or to the press.” During this process, his entire focus is on the customer. As he explains, “we don’t spend a lot of time comparing ourselves to what competitors are doing. It always goes back to the customer.”


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