The Economics of Making Into Colegiate Basketball Final-Four Loyola-Chicago's $8.5 Million Final Four Run Lifts 10 Schools

Loyola University Chicago’s unexpected march to college basketball Final Four will have financial reverberations well beyond its urban lakeside campus. Nine other schools stand to make money off its Cinderella run. The Loyola Ramblers’ March Madness success has earned $8.5 million for their 10-team Missouri Valley Conference, to be paid out by the NCAA over the next six years. That amounts to roughly $140,000 per school, per year. The NCAA rewards teams for their tournament success. For every tournament game a school plays, not including the championship, the NCAA rewards that team’s conference with about $1.7 million, paid out over six years.


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