Groupon is selling its Indonesia business to fitness membership startup KFit

Definitely a bizarre deal. KFit, which is founded by former Groupon execs, argues this is a pragmatic entry into Indonesia, but the fact that a fitness firm is moving into the Groupon model seems to suggest its model is challenged in Asia. Time will tell. There's no price for the deal, which looks like an asset exchange since Groupon is now a "strategic investor" in KFit.


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